How to schedule recurring social media posts

The short answer

A recurring post (also called a repeating post) is one post you write once that goes out on a regular schedule, such as every Friday at 9am or on the 1st of each month. The platforms’ own apps are built around one post at a time, so the repeat usually comes from a scheduling tool.

In Bloom, open the composer, write the post, pick the accounts and a time, and set Repeat next to Schedule to Every week or Every month. You can give the series a last day, or leave it running until you stop it. Repeating posts are part of Pro ($4.99 a month) and Plus ($12.99 a month).

What recurring posts are good for

Repeat the posts whose job doesn’t change from week to week. The words can stay the same because the facts stay the same:

• Opening hours and booking reminders. “Booking for next week opens Sunday at 6pm.” Said every week, it saves you a message thread every week.
• A standing event. A Friday live, a Tuesday class, a monthly market stall. The post is the reminder, and people come to expect it.
• A monthly offer or drop. Commission slots, a print restock, a members’ day on the first of the month.
• Your evergreen links. The shop, the newsletter, the portfolio. One post a month that points to them reaches the followers who joined since the last one.
• A weekly series frame. “Tip Tuesday” or “Studio Sunday” as the fixed part. Here the repeat keeps the slot on your calendar and you change the words each week.

What to keep out of them

A post that repeats word for word is fine once a month. Every week, the same people see the same sentence, and some will scroll past it on sight. Three habits keep a series from going stale:

1. Change one line. Swap the photo, add this week’s detail, or rewrite the opening. In Bloom only the next post in a series is ever waiting on the calendar, so editing it before it goes out is one tap.
2. Leave dates out of the words. “This Friday” is right every week. “Friday 14 November” is right once. “Today only” is wrong if the post ever goes out late.
3. Watch X in particular. X can refuse a post that is word for word the same as one you sent recently, so a weekly X post needs a changed line more than the others do.

And don’t use a repeat to post more. A series fills one slot on a regular day. If you want more posts, plan more posts; the content calendar guide covers how to pick a pace you can keep.

How a repeating post works in Bloom

Bloom keeps a series simple on purpose: there is only ever one upcoming post per series on your calendar. As that post starts going out, Bloom queues the next one with the same words, media and accounts, one week or one month later. So you never find a wall of copies in your queue, and the next post can be edited, moved or cancelled like any other scheduled post.

• Monthly dates hold. Times are counted from the first post, so a post set for the 31st goes out on the 30th in a 30-day month and back on the 31st the month after, at the same local time.
• No catch-up bursts. If a post goes out late, the series skips ahead to the next date that is still in the future rather than sending the missed ones at once.
• Stopping is one tap. Scheduled posts that repeat show it, with Stop repeating beside them. Cancelling the upcoming post also ends the series.
• A last day, if you want one. Pick a date under the Repeat menu and the series ends after it.
• Up to 60 series running at once.

If your paid plan ends, nothing is deleted. A repeating post goes out once more on its next date and then stops repeating; posts you scheduled by hand still go out.

Set one up, step by step

1. Write the postWords, photos or a video, as for any post. Keep the words true for every date it will go out on.
2. Pick the accountsA repeating post goes to every account you choose, on each platform Bloom posts to.
3. Choose the first date and timeThis sets the rhythm: every week on that weekday, or every month on that date.
4. Set RepeatEvery week or Every month, and a last day if the series should end.
5. Check the first twoAfter the first post goes out, open Plan and you’ll see the next one waiting. Edit it if this week needs a different line.

Every week or every month?

Weekly suits anything people act on weekly: classes, lives, specials, booking windows. Monthly suits reminders people need now and then: your shop link, your newsletter, how to commission you, a monthly event. If you are unsure, start monthly. A monthly post that should have been weekly costs you a few reminders; a weekly post that should have been monthly teaches people to skip you.

Whichever you pick, give the series a regular look in your content calendar so it sits beside your other posts instead of crowding them.

Frequently asked questions