Comparison
Bloom vs Metricool
Metricool is an analytics tool with a scheduler attached; Bloom is a scheduler with a money ledger attached. Both have real free plans. Here is where each one’s free plan runs out, what the paid plans cost, and where Metricool is simply better.
Free plan. No card needed. Works on the web, Android and iPhone.
The free plans, side by side
Metricool’s free plan covers one brand, up to 20 scheduled posts a month, 30 days of analytics, and leaves out LinkedIn and X. It includes Metricool’s AI writing tool. Bluesky is in Metricool’s network list; its pricing page names only LinkedIn and X as missing from the free plan, and X needs a paid add-on even on paid plans.
Bloom’s free plan has no cap on scheduled posts or connected accounts and includes Bluesky. Its limits are 500MB of media storage (25MB per file) and automatic X posting, which needs Pro.
| Bloom free | Metricool free | |
|---|---|---|
| Brands or accounts | No cap | 1 brand |
| Scheduled posts | No cap | 20 a month |
| Bluesky | Included | Listed; not named as excluded on free |
| X | Pro and Plus only | Not on free; paid add-on on paid plans |
| Analytics | What you log yourself | Pulled from the platforms, 30 days |
| AI | None | AI writing included |
If you post more than 20 times a month, Metricool’s free plan runs out first. If you want real analytics without paying, Metricool’s free plan is the only one of the two that has them.
Paid plans
Metricool’s Starter plan starts at $20 a month for 5 brands (shown as €16 a month in euros) and rises to $36 a month for 10 brands, with up to 24% off on annual billing. Advanced starts at $53 a month for 15 brands. LinkedIn opens up on Starter; X is a paid add-on on top of any paid plan.
Bloom Pro is $4.99 a month or $49.99 a year, flat, and adds automatic X posting (5 a day, no links), a 10GB vault and files up to 500MB. Plus is $12.99 and lets 1 X post a day carry a link.
So the cheapest paid Metricool is about four times the price of Bloom Pro, and buys a different product: multi-brand management and analytics rather than a personal queue.
What each one publishes
Metricool’s pricing page lists Instagram, Facebook, TikTok, YouTube, Pinterest, X, LinkedIn, Threads, Bluesky, Twitch, Google Business Profile and a web or blog feed, with LinkedIn and X held back from the free plan.
Bloom publishes automatically to Instagram, Facebook Pages and Bluesky: photos, carousels and video (a single video posts to Instagram as a Reel), within each platform’s rules. It posts to X on Pro and Plus within the caps below. TikTok videos go to your inbox as a draft, and Reddit, Threads, YouTube and Tumblr get a ready-to-post kit.
Metricool reaches more networks and sends TikTok posts live itself. Bloom matches it on Instagram, Facebook and Bluesky.
Analytics versus money
This is the real difference. Metricool pulls your results from each platform, shows competitor profiles, reports on ads and builds reports for clients. That is what it is for.
Bloom does not import analytics. You log results by hand and it learns your best days and hours from what you logged. What it adds instead is an income ledger: every sale, tip and subscription you earn from any platform, CSV import, expenses and a US quarterly tax estimate. Metricool has nothing like it.
Where Metricool is the better buy
Metricool wins if you need any of these:
- X is capped. Pro sends up to 5 X posts a day and none of them may contain a link; Plus lets 1 of them carry a link. The other tools don’t cap X posts this way.
- TikTok is a draft. Bloom uploads your video to your TikTok inbox and you tap to finish it. Most tools on this page publish to TikTok directly.
- Reddit, Threads, YouTube and Tumblr are kits. Bloom prepares the post for you to paste. That is not publishing.
- No LinkedIn and no Pinterest.
- Results are typed in by you. Bloom doesn’t import analytics from any platform, so “your best time to post” only works once you’ve logged a few results.
- One person per account. No seats, no approvals, no client workspaces.
- No AI. Nothing in Bloom writes for you. That is a choice, and for some people a dealbreaker.
Competitor prices and features were read from each company’s own pricing and product pages on 2 October 2026. Prices change; check theirs before you decide.
Which one suits you
Choose Metricool if you want analytics pulled in for you, manage more than one brand, need LinkedIn, Pinterest, YouTube or Google Business Profile, or report to clients.
Choose Bloom if you want a free plan with no post cap, Bluesky on the free plan, flat pricing, no generated text, and a record of what your content earns. Both free plans cost nothing to try side by side.
Frequently asked questions
Is Metricool free?
Metricool has a free plan: one brand, up to 20 scheduled posts a month and 30 days of analytics, without LinkedIn, X or Bluesky, as shown on its pricing page on 2 October 2026. Paid plans start at $20 a month for five brands.
Does Metricool support Bluesky?
Yes, Bluesky is in Metricool’s network list as of 2 October 2026. Its pricing page names only LinkedIn and X as missing from the free plan. Bloom includes Bluesky on the free plan; see free Bluesky schedulers compared.
Is Bloom cheaper than Metricool?
Both have free plans. Paid, Bloom Pro is $4.99 a month flat and Metricool Starter starts at $20 a month for five brands. They are different products: Metricool is analytics-first, Bloom is a scheduler with income tracking.
What does Metricool do that Bloom cannot?
Import analytics from every platform, track competitor profiles, manage several brands, publish to LinkedIn, Pinterest, YouTube and Google Business Profile, publish to TikTok directly, and write with AI.
Write it once. Bloom posts it everywhere.
Connect your accounts, schedule your first post and let Bloom publish it. The free plan includes automatic posting to Instagram, Facebook and Bluesky.
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