Comparison
Bloom vs Hootsuite
Hootsuite is built for teams and companies, and priced that way. If you are one person posting your own accounts, most of what you would pay for is for someone else. Here is an honest comparison, including the many things Hootsuite does that Bloom does not.
Free plan. No card needed. Works on the web, Android and iPhone.
Price: $99 a month, or $0
Hootsuite’s cheapest plan is Standard at $99 per user per month, billed annually, for one user and up to 10 social accounts, after a 14-day free trial. Professional is $199 per user per month with unlimited accounts, and Advanced goes up to $399. There is no free plan.
Bloom’s free plan has no time limit and no cap on scheduled posts or connected accounts. Pro is $4.99 a month or $49.99 a year, Plus is $12.99 a month, and neither price moves with how many accounts you connect.
| Bloom | Hootsuite | |
|---|---|---|
| Free plan | Yes, no time limit | No. 14-day trial |
| Cheapest paid | $4.99/month flat | $99 per user/month, billed annually |
| A year, one person | $49.99 | $1,188 |
| Accounts on the cheapest plan | No cap | 10 |
| Bought | In the app, via the App Store or Google Play | On the web |
That gap only means something if Bloom covers the networks you post to. If LinkedIn or Pinterest is where your audience is, Bloom costs $0 and does nothing for you.
What each one actually publishes
Hootsuite publishes to Facebook, Instagram (including Reels, carousels and Stories), X, LinkedIn, TikTok, YouTube, Threads, Pinterest and Bluesky, and handles WhatsApp through its inbox. That is the widest list on any page in this comparison series.
Bloom publishes automatically to Instagram, Facebook Pages and Bluesky: photos, carousels and video (a single video posts to Instagram as a Reel), within each platform’s rules. It posts to X on Pro and Plus within the caps below. TikTok videos go to your inbox as a draft, and Reddit, Threads, YouTube and Tumblr get a ready-to-post kit.
On reach, Hootsuite wins clearly. On Bluesky, Instagram and Facebook alone, the two overlap.
What you are paying Hootsuite for
Hootsuite’s price buys things a solo creator rarely uses: a shared inbox for every network, approval workflows, team roles, social listening, competitor benchmarking, paid-ad management and reports built for a manager. Its AI writing and analytics features are included on every plan.
Bloom has none of that. It is one person’s scheduler: a composer, a calendar, a queue, a media vault (500MB free, 10GB on Pro), saved hashtag sets, a library of human-written post ideas, and an income ledger that no suite on this page offers. If your work needs approvals or a second pair of hands, Hootsuite is the right kind of tool and Bloom is the wrong one.
AI, and the absence of it
Hootsuite bundles generated captions, hashtag suggestions and AI-written analytics summaries. Bloom has no text generation anywhere in it, deliberately: you get fill-in templates and a searchable library of ideas written by people. If you want a tool that drafts for you, Hootsuite. If generated captions are what you are leaving, see why Bloom leaves them out.
Where Hootsuite is the better buy
Plainly, Hootsuite wins if you need any of these:
- X is capped. Pro sends up to 5 X posts a day and none of them may contain a link; Plus lets 1 of them carry a link. The other tools don’t cap X posts this way.
- TikTok is a draft. Bloom uploads your video to your TikTok inbox and you tap to finish it. Most tools on this page publish to TikTok directly.
- Reddit, Threads, YouTube and Tumblr are kits. Bloom prepares the post for you to paste. That is not publishing.
- No LinkedIn and no Pinterest.
- Results are typed in by you. Bloom doesn’t import analytics from any platform, so “your best time to post” only works once you’ve logged a few results.
- One person per account. No seats, no approvals, no client workspaces.
- No AI. Nothing in Bloom writes for you. That is a choice, and for some people a dealbreaker.
Competitor prices and features were read from each company’s own pricing and product pages on 2 October 2026. Prices change; check theirs before you decide.
Which one suits you
Choose Hootsuite if you manage social media for a company or clients, need LinkedIn, Pinterest, YouTube or Threads published for you, want a shared inbox and approvals, or need analytics pulled in automatically.
Choose Bloom if you are one person posting your own accounts on Instagram, Facebook and Bluesky, X or TikTok, do not want to pay per user or per channel, and would rather track what you earn than read a listening report.
Hootsuite’s trial is 14 days and Bloom’s free plan has no end date, so trying both costs nothing but an afternoon.
Frequently asked questions
Is there a free alternative to Hootsuite?
Bloom’s free plan is free with no time limit: unlimited scheduled posts, unlimited connected accounts, automatic posting to Instagram, Facebook and Bluesky, TikTok videos to your inbox and 500MB of media storage. Buffer and Metricool also have free plans with their own caps; see Bloom vs Buffer and Bloom vs Metricool.
How much does Hootsuite cost for one person?
On the prices shown on Hootsuite’s plans page on 2 October 2026, the Standard plan is $99 per user per month billed annually, so $1,188 a year for one person, with up to 10 social accounts and a 14-day free trial first.
Does Hootsuite have a free plan?
Not as of 2 October 2026. Hootsuite offers a 14-day free trial on Standard, Professional and Advanced, then a paid plan.
What does Hootsuite do that Bloom cannot?
Publish to LinkedIn, Pinterest, YouTube and Threads. Publish to TikTok directly. Pull analytics from every platform. Give a team shared access with approvals. Monitor mentions and competitors. Manage paid ads. Write with AI.
Write it once. Bloom posts it everywhere.
Connect your accounts, schedule your first post and let Bloom publish it. The free plan includes automatic posting to Instagram, Facebook and Bluesky.
Start free