Instagram scheduler
Schedule and auto-post to Instagram
Bloom publishes your Instagram photos, carousels and Reels at the time you choose, through Instagram’s official publishing connection. It works on the free plan, and the same post can go to Facebook, Bluesky and X at the same time.
Free plan. No card needed. Works on the web, Android and iPhone.
What Bloom can post to Instagram
- How Bloom posts
- Posts automatically
- What it can post
- Single photos, carousels of up to 10 photos and videos, and a single video as a Reel, with captions up to 2,200 characters and alt text
- What you need
- An Instagram professional account (Business or Creator). A Facebook account is not required
- Captions
- Up to 2,200 characters
- Plan
- Free and every paid plan
- Not supported yet
- Stories
How to schedule Instagram posts with Bloom
- Switch to a professional accountIn Instagram, go to Settings and switch to a Business or Creator account. It’s free, and Instagram requires it for any app that publishes posts. You don’t need a Facebook account.
- Connect Instagram in BloomOpen Setup, tap Instagram and sign in with your Instagram login, or through Facebook if you prefer. Use the Test button to check the connection.
- Create the postWrite your caption and add one photo, up to 10 photos or videos for a carousel, or a single video to post as a Reel. Tick Facebook, Bluesky or X too if you want to cross-post.
- Schedule itPick a date and time, or let Bloom auto-schedule it. At that time the post is published and Bloom shows it as live.
Tips for scheduled Instagram posts
- Front-load the caption. Instagram shows only the start of a caption before “more”, so put the point in the first line.
- Use carousels for anything with steps. Tutorials, before-and-after shots and lists read naturally one swipe at a time.
- Keep hashtag sets ready. Save sets in Bloom and add them to the Instagram version only.
- Schedule for your own audience. Log how posts perform and Bloom learns your best hours. See the best time to post.
Post to Instagram and Facebook together
Most people who post to Instagram also run a Facebook Page. Select both in one post and Bloom publishes to each, with the caption fitted to both. Read more about cross-posting with Bloom or the Facebook Page scheduler.
Frequently asked questions
Can Bloom post Instagram Reels?
Yes. A post with a single video publishes to Instagram as a Reel (and to your grid). A video among several attachments becomes a carousel item. Stories aren’t supported. Instagram converts the video itself, which can take a few minutes after the scheduled time. More in how to schedule Instagram Reels.
Do I need an Instagram Business account to schedule posts?
You need a professional account, either Business or Creator. A Facebook Page is not required: you can connect with your Instagram login. Instagram only lets apps publish for professional accounts. Switching is free and takes a minute in Instagram’s settings.
Is scheduling Instagram posts free?
Yes. Scheduling Instagram posts is included on Bloom’s free plan, and so is automatic posting.
Can personal Instagram accounts schedule posts?
Not with apps that publish for you. Instagram only allows publishing through apps for professional accounts. Switching a personal account to a free Creator or Business account takes a minute in Instagram’s settings, and your posts and followers stay the same.
How do I connect my Instagram account to a Facebook Page?
Open your Facebook Page’s settings and look for Linked accounts, then connect Instagram. You can also link them from Meta’s Accounts Center. You only need this link if you connect Instagram to Bloom through Facebook; signing in with your Instagram login skips it.
Can I schedule Instagram carousels?
Yes. Add up to 10 images to one post and Bloom publishes them as a carousel.
What if my Instagram connection stops working?
Connections sometimes expire. Open Setup, tap Test next to the account, and reconnect if needed. If a scheduled post can’t go out, Bloom notifies you.
Write it once. Bloom posts it everywhere.
Connect your accounts, schedule your first post and let Bloom publish it. The free plan includes automatic posting to Instagram, Facebook, Threads and Bluesky.
Start free