Instagram scheduler
Schedule Instagram posts
Bloom schedules your Instagram photos and carousels for the time you choose, through Instagram’s official publishing connection. Publishing is built and waiting on Meta’s approval, and the same post can go to Bluesky and X today.
Free plan. No card needed. Works on the web, Android and iPhone.
What Bloom can post to Instagram
- How Bloom posts
- Waiting on Meta approval
- What it can post
- Single photos and carousels of up to 10 images, with captions up to 2,200 characters
- What you need
- An Instagram professional account (Business or Creator) connected to a Facebook Page
- Captions
- Up to 2,200 characters
- Plan
- Free and every paid plan
- Not supported yet
- Reels, videos and Stories
How to schedule Instagram posts with Bloom
- Switch to a professional accountIn Instagram, go to Settings and switch to a Business or Creator account, then connect it to a Facebook Page. Both are free. Instagram requires this for any app that publishes posts.
- Connect Instagram in BloomOpen Setup, tap Instagram and sign in on Meta’s own screen. Use the Test button to check the connection.
- Create the postWrite your caption and add one photo, or up to 10 for a carousel. Tick Facebook, Bluesky or X too if you want to cross-post.
- Schedule itPick a date and time, or let Bloom auto-schedule it. At that time the post is published and Bloom shows it as live.
Tips for scheduled Instagram posts
- Front-load the caption. Instagram shows only the start of a caption before “more”, so put the point in the first line.
- Use carousels for anything with steps. Tutorials, before-and-after shots and lists read naturally one swipe at a time.
- Keep hashtag sets ready. Save sets in Bloom and add them to the Instagram version only.
- Schedule for your own audience. Log how posts perform and Bloom learns your best hours. See the best time to post.
Post to Instagram and Facebook together
Most people who post to Instagram also run a Facebook Page. Select both in one post and Bloom publishes to each, with the caption fitted to both. Read more about cross-posting with Bloom or the Facebook Page scheduler.
Frequently asked questions
Can Bloom post Instagram Reels?
Not yet. Bloom publishes single photos and carousels. Reels, videos and Stories aren’t supported.
Do I need an Instagram Business account to schedule posts?
You need a professional account, either Business or Creator, connected to a Facebook Page. Instagram only lets apps publish for professional accounts. Switching is free and takes a minute in Instagram’s settings.
Is scheduling Instagram posts free?
Yes. Scheduling Instagram posts is included on Bloom’s free plan.undefined
Can personal Instagram accounts schedule posts?
Not with apps that publish for you. Instagram only allows publishing through apps for professional accounts. Switching a personal account to a free Creator or Business account takes a minute in Instagram’s settings, and your posts and followers stay the same.
How do I connect my Instagram account to a Facebook Page?
Open your Facebook Page’s settings and look for Linked accounts, then connect Instagram. You can also link them from Meta’s Accounts Center. Bloom’s Instagram connection currently needs this link.
Can I schedule Instagram carousels?
Yes. Add up to 10 images to one post and Bloom publishes them as a carousel.
What if my Instagram connection stops working?
Connections sometimes expire. Open Setup, tap Test next to the account, and reconnect if needed. If a scheduled post can’t go out, Bloom notifies you.
Write it once. Bloom posts it everywhere.
Connect your accounts, schedule your first post and let Bloom publish it. The free plan includes automatic posting to Bluesky and scheduling for every platform.
Start free