How to manage social media for several brands from one login

The short answer

If you run social media for more than one brand, your own work and a side shop, or a few clients, the risk is not the work, it’s the mix-ups: the client’s post on your account, the shop’s sale on the wrong page, a calendar where nobody can see what belongs to whom.

The fix is separation. Group each brand’s accounts together, and work inside one brand at a time. In Bloom that is a brand: you file accounts under it, pick it from the bar under the header, and the composer, queue and calendar show only that brand. Brands are part of Pro (up to 3) and Plus (up to 20).

Three ways people do it, and where each breaks

1. Separate logins for each brand

One account per brand in every app, or one browser profile per client. It keeps things apart, but you sign in and out all day, every brand has its own password to keep safe, and nothing shows you the week across all of them.

2. The platforms’ own business tools

Meta Business Suite handles several Facebook Pages and Instagram accounts well. It stops at Meta, so a brand that is also on Bluesky, X or TikTok needs a second tool anyway.

3. One scheduler, with brands kept apart

One login, every platform, and a switch that limits what you see to one brand at a time. This is the approach that scales, as long as the tool really does keep them apart. A single long list of accounts with a filter is not the same thing; the safeguard is that the composer only offers the picked brand’s accounts.

How brands work in Bloom

• Set up in Accounts. Create a brand, give it a name you’ll recognise at a glance, and file each connected account under it.
• Pick a brand from the bar under the header. The composer then offers only that brand’s accounts and tells you which brand you are posting for. Home and Plan show only its queue, including what to post today and what needs attention.
• Best times and pacing per brand. When Bloom suggests a time or checks that posts aren’t bunched together, it counts only that brand’s posts, so one busy client doesn’t push another’s posts around.
• All brands at once, labelled. Switch to all brands to see the whole week; each scheduled post carries its brand’s name.
• A post belongs to one brand. Bloom files a post under the brand all its accounts share, so a post meant for one client can’t quietly include another client’s account.

Every plan can connect up to ten accounts per platform, so one brand can have, say, two Instagram accounts and a Facebook Page. Brands are what keep those accounts sorted once there are several of them.

What it does not do

Worth knowing before you plan an agency around it:

• One login, no team seats. Brands sort your own work; they don’t give a client or a colleague their own sign-in, and there is no approval step.
• Results are not split by brand yet. The Results screen shows all your posts together.
• The platforms’ own rules still apply per account. Instagram still needs a professional account, Facebook still posts only to Pages, and each brand connects its own accounts through each platform’s sign-in.

If a paid plan ends, your brands and the accounts filed under them stay as they are and nothing is locked. You can’t add a brand or file another account under one until you subscribe again.

Habits that keep brands apart

1. Name brands the way you think of them. “Rosa’s Bakery”, not “Client 3”. You will read the name when you’re tired.
2. Check the brand before you write. Make picking the brand the first tap of every session, not the last.
3. Batch one brand at a time. Write and schedule a week for one brand, then switch. The bulk scheduler fills a week from a folder of photos.
4. Give each brand its own rhythm. A café posts around opening time; a musician posts in the evening. Let each brand’s own results set its times.
5. Look at the all-brands week once. A Monday glance across every brand catches gaps and clashes before your clients do.

Frequently asked questions