How to schedule Threads posts

Schedule a post in the Threads app

Threads rolled out post scheduling to everyone in January 2025. As described when it launched:

1. Write the postText, photos or a video, as usual.
2. Open the composer’s menuThe three dots in the composer.
3. Choose SchedulePick the date and time.
4. ConfirmThe post waits until then. You can find it again to edit or delete it before it goes out.

Reported limits at launch: you can schedule up to 75 days ahead, and replies can’t be scheduled, only new posts. Menus move between app versions, so if the option sits somewhere slightly different on your phone, look for Schedule in the composer.

When a scheduling tool is the better choice

Threads’ own scheduler is free and works well for one post at a time on one account. A tool earns its place when:

• The same post goes elsewhere too. Most people on Threads are also on Instagram, and often on Bluesky. One post written once, scheduled once, beats three apps.
• You plan in batches. A week or a month written in one sitting, laid out on a calendar where you can see the gaps.
• You run more than one account. Several Threads accounts, or several brands, from one place.
• You want the time picked for you. A tool can place posts at the hours your own audience responds to.

Scheduling Threads posts in Bloom

Write the post, tick Threads (and any other accounts), pick a time or let Bloom choose one. Bloom publishes it to Threads at that time, with no tap from you, on every plan including the free one.

• Up to 500 characters in the post. Bloom counts the way Threads does and shortens a longer caption at a word, keeping a link at the end whole. You can rewrite the Threads version before it goes out.
• Up to 20 photos and videos in a carousel, one video on its own, or text alone.
• One post, several platforms. The same post can go to Instagram with its full caption and to Bluesky in 300 characters, each fitted to its platform. See how cross-posting works.
• Not yet: a chain of several posts as one thread. Each scheduled post goes out as a single post.

If you post the same thing on Threads and Instagram most days, the Instagram and Facebook guide covers the Meta side of the same habit.

Threads’ scheduler and a tool, side by side

Use the app for the odd post and a tool for the routine. They don’t conflict: posts you schedule in Threads and posts Bloom sends sit side by side on your profile.

When to schedule Threads posts

No platform publishes a reliable best hour for everyone, and charts that claim one disagree with each other. Until your own results say otherwise, Bloom uses four general windows in your local time, late morning, mid-afternoon and two in the evening, then moves to the hours your own posts do best in once you have results to learn from. The best time to post guide has a four-week method to find yours.

Threads is a conversation-first feed. Posts that ask something, or say something people want to answer, tend to start the replies that keep them visible, so schedule them for a time you can be around to reply.

Frequently asked questions